Our Principles ❀

Principles are fundamental, universal truths that transcend time, geography, culture and context. These principles are not aspirations, they are constraints; we expect them to be the marrow of all members and adhered to under all conditions.

Integrity

Principles are meaningless without the integrity to uphold them; we view our integrity as our single-most important principle. We do not sacrifice our principles for expediency or comfort.

Honesty

We seek and tell the truth, even where those truths are painful or inconvenient. We abide by the spirit of the truth, not merely its letter; we do not hide falsehoods in language that is technically true or otherwise misleading.

Decency

We treat others with dignity, be they colleague, customer, community or competitor.